DO dress
conservatively and formally as Bulgarian business culture respects and appreciates
formality.
DO ask what language business will be
conducted in. While Bulgarians usually have a good
command of English, it might be necessary to bring an interpreter.
DO
expect business dealings to take a long time. An extensive system of rules and
regulations results in a very bureaucratic society. Patience and good relationships
are essential for successful business ventures in Bulgaria.
DON’T
expect to be able to do business with Bulgarians during the months of July and
August. However, it is not uncommon to find Bulgarians working in the evenings
and at weekends any other time of the year.
DON’T
underestimate the directness of Bulgarians. Despite their reserved reputation, communication
in business situations is more direct and succinct.
DON’T be afraid to use humour to ‘break the
ice’ but be careful not to direct it at anyone in particular.
